Established in 1992, our Group is one of the leading sports footwear company in the PRC. We are principally engaged in the design, manufacture and distribution of sports footwear under our own Proprietary Brands ("Dixing" and "K-Star" brands, collectively) with strong emphasis on proprietary brand management, product quality and development.
Our products range which has been endorsed by renowned Olympic Champion Tian Liang, comprises athletic footwear designed for specific sporting activities such as running, tennis, basketball and mountain climbing, as well as leisure footwear. In addition, we are also an OEM and ODM for international sports brands including Umbro, Diadora, Kappa, Le Coq Sportif, Canguro, Die Wilden Kerle, Cosby and Bridgestone as well as PRC footwear brand, Double Star (青岛双星).
Our proprietary products are distributed across 18 provinces and 3 municipalities in the PRC at over 870 retail locations and exported to Russia and other overseas markets, such as Ukraine, Belarus, the Czech Republic, Poland, Finland, Romania and Hungary.
OUR DESIGN AND PRODUCTION CAPACITY
We are strategically located in Jinjiang City, Fujian Province, the PRC, which is renowned as one of the world's largest sports shoes manufacturing hub. We generates over 700 designs annually and our current annual aggregate production output (including products manufactured by our contract manufacturers) was approximately 7.9 million pairs of quality sports footwear.