Reputable brand and an established track record in the PRC

  • With our extensive marketing efforts in building our Proprietary Dixing Brand with Tian Liang (former Olympic Champion) as our Brand Ambassador and continuous efforts in product research and development, we have become a sports footwear player in the niche mid to mid-low end mass market.
  • Awards and accreditations received by us, including Quanzhou Well-known Trademark Year 2008 and Fujian Province Famous Trademark Year 2009 are testimonial of our Proprietary Brands' popularity and market recognition.

Wide distribution network and focus on export market

  • Our proprietary products are retailed across 18 provinces and 3 municipalities at more than 760 retail stores in the PRC.
  • Major target markets are currently, inter alia, Guanxi, Beijing, Hunan, Shandong and Hubei provinces of the PRC and Poland, Ukraine and Romania.

Strong product design and development capabilities and abilities to adopt new technology

  • Our product design and development personnel monitor closely market trends in the PRC and keep abreast of the latest international fashion trends from various sources such as industry journals, magazines and internet websites. In addition, our close business relationships with our OEM/ODM customers provide us with a platform to stay up to date with the latest international fashion trends.
  • Our product design and development department is able to come up with 700 to 800 different designs specifications of products annually, of which 300 of the design specifications are approved for mass production.
  • We have the ability to produce footwear with functions and features including shock absorption, breathable material and odour resistance are testaments to our capabilities in product design and development.

OEM and ODM for international sports brands and a leading PRC footwear brand

  • We are the OEM and ODM for Umbro, Kappa, Le Coq Sportif, Canguro, Diadora, Die Wilden Kerle, Cosby and Bridgestone as well as Double Star since 1996.

Strong emphasis on quality products

  • We implement a stringent quality assurance control system in our production process and have engaged the services and assistance of the Jinjiang City Product Quality Control and Inspection Centre to ensure consistency of our products.
  • We were first accredited with ISO 9001:2000 in 2003.

Strategically located in the largest shoes producing province in the PRC

  • Our strategic location in Jinjiang City, Fujian Province provide us with close proximity and easy access to our customers, labour and majority of our raw material suppliers which in turn allows us to lower our production cost.
  • Our location in Jinjiang City, Fujian Province has access to many domestic roads and railways and Xiamen Port which provide easy access to PRC domestic and international transportation routes.

Experience, dynamic and committed management team

  • Our Promoter, Executive Chairman and CEO, Mr Ding Jianping, has over 29 years of experience in the sports footwear industry and has played an integral role in the growth and development of our Group.

Mr Ding Jianping is supported by our senior management team, which is goal oriented and has broad experience in sales and marketing, manufacturing, quality control and financial management.